💃 The Great British Music Showdown 🕺

I was lead animator on the large campaign for British Summer Time Festival in London's Hyde Park.

I built a system whereby users could customize their own unique dancing character that had thousands of unique combinations and 12 dances that all worked seamlessly together.

There is more detailed information about the project here

Role - Design, Animation

Client - Barclaycard

Agency - AKQA

Production - Bliink